Our Team
We are proud to call Madison our home, and can’t wait to share it with you.
Want to host your meeting here? We can help. Need visitor guides or maps? We can help with that, too. Want recommendations for cheese curds, bike paths and festivals to attend? Those are our favorite things! We promise not to talk your ear off. Reach out to us with the contact info below.
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Executive Office
Convention Sales & Madison Area Sports Commission
Jamie Patrick
Executive Vice President of Sales & Sports Strategy
Market Segments: Sports/Athletic Recreation, Marquee Conventions and Events
Brandon Holstein
Senior Sports Account Manager
Email: holstein@madisonsports.org
Phone: 608-441-3950
Market Segment: Sports/Athletic Recreation
Geographic Markets: District of Columbia, Maryland, Virginia
Geographic Market: Midwest
Geographic Markets: Wisconsin, West/Southwest
Market Segments: Multicultural Groups
Market Segments: Agriculture Livestock, Tour Groups, Groups under 150 rooms
Geographic Market: Mid-South
Geographic Market: Atlantic Coast
Convention & Event Services
Geneva Loeffelholz
Sales & Services Assistant
Email: loeffelholz@visitmadison.com
Phone: 608-441-3949
Marketing & Brand Strategy
Kate Dale
Executive Vice President of Brand Strategy and Communications
Email: dale@visitmadison.com
Phone: 608-441-3946
Robert Gard
Director of Communications & Public Affairs
Email: gard@visitmadison.com
Phone: 608-441-3958
Ellen Larson Latimer
Director of Project Management
Email: larson@visitmadison.com
Phone: 608-441-2633
Ashley Pettay
Social Media and Content Coordinator
Email: pettay@visitmadison.com
Phone: 608-441-2625
Operations
Brian Borkovec
Director of HR & Operations
Debbie Hines
HR Generalist
Kathy Parman
Director of Accounting
Tyler Marlow
IT Manager
Partnership
Maureen Martin
Vice President of Partnerships & Community Engagement
Email: martin@visitmadison.com
Phone: 608-441-3959