Madison Area Sports Commission
We make events aspirational. Experiences memorable. Relationships unforgettable.
Welcome to Madison, WI—the place with a lake-city-lake landscape that creates a perpetual playground. A place where inspiration is found in sparkling lakes, winding trails, rolling hills and roaring stadiums. Athletes and fans love that our scenery is stunning. But that’s just the beginning.
Our team's creativity and flexibility means we’re focused on making every event a perfect fit. Plus, we’re the kind of people who earn trust, create confidence and form friendships that last long after the championship game is done.
Get set to compete in a city where athletes are inspired to run faster. Climb higher. Bike further. Lift stronger. Stay longer.
We’re home to the Wisconsin Badgers. Been ranked “Fittest City” more times than we can count. We’ve got a growing pro team scene. When you host in Madison, we'll be your biggest fans.
We’re connected to specialty venues whether you want college facilities, a curling club, a sportsplex or a place to race BMX. And, we have 12,000 regional hotel rooms to host athletes and fans.
We welcome 16 WIAA state tournaments a year. The CrossFit Games came—and stayed—for six years. We’ve been shouting “You. Are. An. IRONMAN!” for 23 years and counting.
5 lakes. 200+ miles of biking and hiking trails. 270 parks. 100+ LEED-certified buildings. 300+ shops, restaurants and more, walkable from the Capitol building. Here, it's easy to get around and go green.
From being voted #2 Best Swim by IRONMAN athletes, to UW–Madison's ranking as #6 Best College Town for Sports on USA Today's 10Best list, we’re rocking the rankings.
Meet the Madison Area Sports Commission
Our team has 50+ years of experience bringing sporting events to greater Madison. We pride ourselves on building relationships that go beyond the business card and can say with confidence that you'll find us to be hardworking, passionate, approachable and fun.
Our Roster of Unforgettable Events
From city-wide events like IRONMAN Wisconsin and the CrossFit Games to youth sports tournaments and NCAA championships, we have the experience to back up any level of competition with ease.
New & Coming Soon
Women’s soccer is coming to Breese Stevens Field in 2026! USL W League Madison will be the first women’s sports franchise to call this iconic venue home. Madison joins a growing network of 90+ USL W League teams across the country, creating a new pathway for women in the sport and empowering top college players to pursue their professional dreams.
Stephanie Hauser, Executive Director at Wisconsin Interscholastic Athletic Association (WIAA) and Chris McIntosh, UW Director of Athletics, announced WIAA's 8-year contract extension with University of Wisconsin Athletics. Boys basketball, football, golf, wrestling and softball will continue to be hosted in Badger facilities through 2033! We look forward to welcoming top-tier high school teams and their fans for many years ahead. Read the press release here.
Good Morning Sports, an event series presented by the Madison Area Sports Commission, is back in action to connect you to the most fascinating stories and people in the sports industry. Sign up for the MASC e-newsletter for info on upcoming events.
Sign Up for Our Monthly MASC E-News!
Stay in the know on sports of all sorts by signing up for our MASC monthly e-newsletter! When you do, we’ll send you updates on Madison’s sports event calendar, announcements about competitions coming to our capital city, plus information about how to support our mission via volunteer opportunities and our Youth Grant program.
