Vision & Mission
VISION & MISSION
All effective organizations have clear visions and well-established mission statements. The GMCVB is no exception. In fact, the GMCVB operates with two separate sets of mission statements: one for the organization (GMCVB) and one for the destination (Greater Madison).
Our vision and mission provide the touch-points against which we weigh decisions, develop priorities and establish objectives.
WHO WE ARE & WHAT WE DO
The Greater Madison Convention & Visitors Bureau (GMCVB) is Madison and Dane County's official destination management organization.
The objective of the GMCVB is to increase visitor volume and spending by bringing convention, event and leisure business to the area.
Please click-on to the appropriate link to learn more about us.
